Operator. Builder. Still learning.I started by buying and selling Apple products while I was in college. Those early flips eventually became connected companies spanning trade-in, resale, warranties, software, AI, content, and operations.
I share what I am learning as I continue building.
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Learn from the operation
Finding something you can resell is the beginning. The hard part is buying correctly, knowing your real profit, protecting cash, controlling inventory, and creating a process that keeps working.
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Work with Secure365I started buying and selling Apple products while attending Loyola University Chicago. The business helped pay for school and taught me how a technology operation actually works.
That first company did not survive. What it produced instead was knowledge, relationships, and operating lessons I still use. So I kept going — solving the next real problem, then the one after that.
Those solutions eventually became the companies I run today. There was no master plan. There was a commitment to not leave problems half-solved.
How an opportunity becomes an ecosystem
Opportunity → Repeatability → Operation → Ecosystem
Opportunity
Find a real customer need, product, inefficiency, or advantage.
Repeatability
Create buying rules, financial controls, pricing, and a process that works more than once.
Operation
Add workflows, software, people, documentation, reporting, and accountability.
Ecosystem
Connect customers, content, suppliers, technology, data, distribution, and partnerships so each part strengthens the others.
Resale is where I learned this first. It is not where the idea ends.
Reseller OS is the operating playbook I wish I had when I started. The first version is focused on helping resellers buy correctly, understand true profit, protect cash, and keep inventory moving.
Founding access opening soon
Know the maximum you can pay
Buy rules that keep every deal profitable before the money leaves.
Calculate profit after every real cost
Fees, shipping, returns, refurb, labor — real numbers, not gut feel.
Protect cash from slow-moving inventory
See what's stuck, what to reprice, and what to move today.
Build a repeatable weekly operating process
A cadence that keeps intake, listings, and shipping moving without you.
Also covered
The first version is being shaped around the real financial and operating problems active resellers face.
Buying and selling Apple products revealed a chain of connected problems — sourcing, pricing, identification, resale, protection, customer acquisition, software, and operations. Each company was built to solve the next real problem. A device can move through several parts of the ecosystem.
Technology resale
Marketplaces, merchandising, customers, and fulfillment for renewed Apple hardware.
Visit TechableDevice acquisition
Pricing, intake, sourcing, and the customer relationships behind every trade-in.
Visit SellMacSoftware, automation, AI
Integrations and implementation for other companies — the operating layer under the ecosystem.
Visit Secure365Warranty infrastructure
SafeTech
Protection and claims support for devices moving through the loop.
Device identification
Apple.Techable
Specification data and lookup for every Apple device ever made.
Occasional lessons from inside Techable, SellMac, Secure365, and the businesses still being built.
Apple & devices
How the hardware actually works — in plain language.
WatchResale & buying
What we're buying, why, and what the numbers actually look like.
WatchOperations & AI
Real automations and systems from inside the companies I run.
Watch