Hey, I'm Jonathan.

I build businesses by solving the next problem.

I've spent almost two decades solving technology problems inside real businesses.

Jonathan Brax · Founder. Buying and selling tech since 2008.

Hardware supplied to Snap, Beast Games and Sony Pictures.

Real problems I've solved

Three that are easy to explain. Each one started as somebody with a problem and a short message.

Snap
A request for five Mac Pros became roughly $500,000 in hardware.
It came in during COVID as a vague message I almost skipped. High end Macs were hard to find, so we kept sourcing them as the requests grew.
Read the story
Beast Games
I almost killed the deal because I thought it was fake.
It turned into a 14 Mac Studio rental and pushed us to build a rental business we did not have before.
Read the story
Chargebacks
Our chargeback rate hit roughly 6% over 90 days and our payments were being held.
We changed how orders were screened, verified and documented, and got it to 0%.
Read the story

None of these started because I wanted another company. Each came out of a problem we were already dealing with.

More on how each one started on the companies page.

A few of the things getting most of my attention. Some of it works, some of it gets paused or killed.

In progress
SellMac pricing
Pricing thousands of different used Macs accurately is difficult.
In progress
Techable internal systems
Normal inventory systems do not fit everything we need for unique devices, intake, listings, marketplaces, fulfillment, and support.
Testing
AI inside the businesses
There is a lot of AI hype. I care about the places where it actually saves time or makes a decision better.

If your business is dealing with one of these, send me the details and I will tell you what I would do.