MEDIA

Jonathan Brax

Founder of Techable and SellMac

Jonathan Brax works in electronics resale, refurbishment and e-commerce. Since 2008, his work has involved what happens to technology after its original owner is finished with it, including repair, trade-in, resale, reuse and parts recovery.

Right to Repair · Refurbished Electronics · Apple Hardware · Device Resale · Repair Economics · E-Commerce

Jonathan Brax working on Apple hardware at Techable in Arlington Heights, Illinois
CURRENT TOPICS
Updated September 2026
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Repair economics

Whether a device gets repaired often depends as much on economics as engineering. Parts availability, labor, software restrictions and remaining device value all influence whether hardware stays in use.

The secondary Apple market

New Apple hardware affects more than new-device sales. Upgrade cycles change trade-in volume, used-device supply, resale pricing and which generations remain economically viable.

Device reuse

Useful hardware can retain years of practical life after its market value falls sharply. The challenge is keeping repair, refurbishment and resale economically sensible.

Trust in refurbished technology

Testing, accurate condition grading, warranty coverage and support can matter as much as specifications when someone decides whether to buy previously owned electronics.

Mac minis and MacBooks lined up for processing at Techable
Mac minis and MacBooks moving through Techable's processing workflow in Arlington Heights, Illinois.

Areas of focus

Right to Repair

Repair restrictions, parts availability, software tools and how they affect the economics of keeping hardware in use.

Refurbished electronics

Testing, grading, pricing, warranties, customer expectations and the realities of selling previously owned devices.

Apple hardware

Mac lifecycle, repairability, depreciation, common hardware issues and secondary-market behavior.

Trade-in and resale

What happens to consumer and business devices when their original owners replace them, and how used-device values are determined.

Reuse and e-waste

The practical and economic decisions that determine whether electronics are reused, parted out or recycled.

E-commerce

Trust, fraud, returns, fulfillment and customer experience in higher-value electronics sales.

Selected work & interviews

Writing & technical review
Interviews

Background

Jonathan Brax is the founder of Techable, an electronics e-commerce business, and SellMac, a device trade-in business. His work spans multiple stages of the secondary electronics market, from acquisition and evaluation through repair, testing, resale, reuse and parts recovery. He is based in the Chicago area.

Based
Chicago area
Companies
Techable, SellMac
Working in the market since
2008
Primary focus
Secondary electronics and Apple hardware

Editorial assets

High-resolution photography and company assets available for editorial use.

Jonathan Brax portrait
Portrait

Jonathan Brax, founder of Techable and SellMac.

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Photo: Jonathan Brax / Techable
Mac minis and MacBooks lined up for processing at Techable
Operations

Mac minis and MacBooks moving through processing.

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Photo: Jonathan Brax / Techable
Jonathan Brax working on Apple hardware at Techable in Arlington Heights, Illinois
Working on hardware

Jonathan Brax working on Apple hardware at Techable in Arlington Heights, Illinois.

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Photo: Jonathan Brax / Techable
Jonathan Brax pointing at a MacBook screen while a teammate works at the laptop
Working with hardware

Reviewing a MacBook with a teammate during evaluation.

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Photo: Jonathan Brax / Techable
Apple Mac mini inventory at Techable
Inventory intake

Apple Mac mini inventory received at Techable.

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Photo: Jonathan Brax / Techable
Company logos
Techable logoSellMac logo

Media inquiries

For interviews, requests for comment, background conversations, podcasts or other editorial inquiries, email Jonathan directly or use the form below. When relevant, include the publication or organization, subject and deadline.

jon@techable.com

More background: About · Operator Notes